Writer and technologist Gideon Rosenblatt's "soulful geek" musings at his online publication Alchemy of Change focus on the impact of technology on people, organizations and society, and the challenges of preserving our humanity in our technology. Rosenblatt formerly served as executive director of Groundwire, a mission-driven technology and strategy consulting firm dedicated to building a sustainable society. Over his nine years there, he led Groundwire's transformation into a nationally recognized leader in citizen engagement and authored two widely-read thought pieces, one offering an alternative framework for structuring social change movements and another suggesting a new model for helping organizations engage people in their work.
Prior to Groundwire, Gideon held a variety of senior management positions in marketing and product development during 10 years at Microsoft, pioneering some of the company's earliest work on the Internet with "CarPoint," one of the world's first large-scale e-commerce websites. Gideon received his MBA in marketing from the Wharton School at University of Pennsylvania in 1991, and lived and worked in Japan and China for several years before relocating to Seattle.